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Is Coca-Cola using racist marketing and fear-mongering strategies to promote BPA in their drinks?

June 11, 2009
Again with the Coca Cola
Image by farlane via Flickr

I have been reading troubling headlines about Coca-Cola’s policies regarding BPA in their products, or how to save Coke money by not removing BPA from their products.  Allegations center around the ways that Coca-Cola has specifically targeted vulnerable groups about their BPA usage and Coke’s use of political lobbyists to spread their own agenda (which worked here in MI when lawmakers set up unconstitutional laws to support the healthcare industry–also check out my posts on how the healthcare industry contributed the most to Michigan legislator’s campaigns).  An action group that I know of provided the following information and phone numbers for people to call to protest BPA in Coke.

QUESTION: Which of these tactics did BPA industry lobbyists concoct?

  1. Employing fear tactics like threatening consumers with limited access to affordable baby food.
  2. Using a “pregnant young mother who would be willing to speak around the country about the benefits of BPA” as their ‘holy grail’ spokesperson.
  3. Focusing fear tactics on historically exploited populations including “Hispanic and African Amercians and the poor.”
  4. “Befriending people that are able to manipulate the legislative process.
  5. All of the above.

ANSWER: (E) All of the above. Ready to fight back? So are we.

Call now to demand no BPA

Coca-Cola: 1-800-GET-COKE, ext. 2
Del Monte: 1-800-543-3090

I have copied and pasted notes from the meeting minutes below.  Feel free to read it and be pissed.  BPA Industry, you get the happy Asshole Business Award of the week:

  • Attendees suggested using fear tactics (e.g. “Do you want to have
    access to baby food anymore?”) a
    s well as giving control back to consumers(e.g. you have a choice between the more expensive product that is frozen orfresh or foods packaged in cans) as ways to dissuade people from choosing BPA-free packaging.
  • The committee doubts obtaining ascientific spokesperson is attainable. Their “holy grail” spokesperson would be a“pregnant young mother who would be willing to speak around the country about the benefits of BPA.”
  • What does not having BPA mean to your
    daily lifestyle? Focusing on the impact of BPA bans on minorities (Hispanic and African American) and poor is also important. The members want to put the danger of BPA into perspective. (as if it’s less important if minorities are affected?  what is this?)
  • The members are focusing on more legislative battles
    and befriending people that are able to manipulate the legislative process. Theybelieve a grassroots and legislative approach is favorable because the legislators worry about how the moms will react. (Those damnable moms worrying about what their kids eat!)
  • Attending Companies: Coca-Cola, Alcoa, Crown, North American Metal
    Packaging Alliance, Inc., Grocery Manufacturers Association (GMA), American
    Chemistry Council, Del Monte

There you have:  our legislative tax dollars at work once again!  Isn’t it great that these companies focus on the minorities and mothers?  Sure makes you want to eat their products, doesn’t it?  Yeesh, these companies need a wholesale boycott of their products.

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