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Online Backlash to Boycott Trump Businesses

November 19, 2016

In the interest of fairness I have to tell you that I am definitely holding her father’s words against her, Ivanka Trump, I mean. Ivan Trump claims to be upset that people are boycotting her products because of “something her father said,” that something being an admission to sexually assaulting women by “grabbing them by their pussy.”

While Shoes.com bragged about “standing tall with Ivanka,” enough people have complained that Shoes.com has since dropped Ivanka’s products, according to one on-line blogger; however, I found Ivanka’s handbags still on sale at Shoes.com.

While you can guess the intellect level of a blog entitled “Supreme Patriot” (one wonders, Patriot God? Goddess Patriot?), there is a backlash to the Ivanka backlash. Enjoy their typo. I didn’t make it:

How can companies be so darn stupid?

They’re offending millions of people simply because they disagree with President-elect Trump?

What a bunch of maroons!

What those maroons have figured out is that the part of “simply because they disagree with President-elect Trump” is anything but simple.  It’s a complicated, to the point that I saw comments on Facebook thanking people for not de-friending them for being a Trump supporter.

Business Insider published an article about the banning of Trump products, all Trump products, because they all lead back to Donald Trump.\

The Trump brand is losing money, and Shoes.com doesn’t want to be in the middle of it:

Shannon Coulter, a brand and digital strategist, started the #GrabYourWallet hashtag in October following the publication of a leaked tape that showed Trump making lewd comments about women. Coulter used the hashtag to encourage people who were offended by Trump’s language and actions to boycott companies doing business with his family.

Following Trump’s election, she and other anti-Trump Twitter users have circulated a spreadsheet with retailers that do business with the Trump family. The spreadsheet includes information about how to contact each business.

On Saturday, Shoes.com announced on Twitter that it was removing Ivanka Trump shoes from its inventory. While the Canadian company valued at $320 million isn’t as big as competitors like Zappos — which continues to sell Trump lines — this was the first time a retailer responded to the Grab Your Wallet movement by actually dropping Trump products.

As of Tuesday, Grab Your Wallet’s list of brands that carry Trump products included 32 retailers, including Amazon and Bloomingdales.

That list includes contact information for the buyers of those companies to tell them that you don’t want to see Trump products sold through their businesses. Businesses and tenants that were “embarrassed” by having Trump on buildings in Manhattan successfully petitioned to have them removed, The Washington Post reports:

President-elect Donald Trump’s name is written in the Manhattan skyline, emblazoned on condominiums, hotels and office towers throughout the city where he made his real estate riches.

But one group of tenants wants to strip Trump’s brand from their buildings. In October, residents from a trio of apartment complexes on the Upper West Side petitioned to have the name “Trump Place” removed from the towers’ facades, saying they were embarrassed to be associated with Trump.

On Tuesday, they got what they asked for. The company that owns the buildings said it would rename them after their street addresses — 140, 160 and 180 Riverside Blvd. — and take down the all-caps gold letters spelling out “Trump Place,” the Real Deal reported.

“The purpose of this change is to assume a neutral building identity that appeals to current and future tenants,” Equity Residential senior regional manager Mary Pawlisa told the publication. “Using the street address for the building name is popular practice in NYC, and our well-known Riverside address makes it easy for visitors to locate the building.”

The Trump name has now been squarely linked with “grab them by their pussy,” and if Trump was a nation, we would condemn him for human rights violations, not have so many people vote for him; however, pussy grabbing is not good for business. According to another Washington Post article, complete with info graphs, the Trump name has taken a popularity tumble:

As you can see, the pink line falls below the blue line in the spring of 2015, just as Trump announced his candidacy in June 2015. Trump’s businesses failed to see the gains in foot traffic that they typically do during the summer, Foursquare says. Things appear to get worse this spring, as voters in states around the country went to the primaries. Foot traffic at Trump properties was down 17 percent year-on-year in March, April and June, and down 14 percent year-on-year in July.

The data obviously only represents people who use Foursquare and Swarm, which is a select group. The company says that it has normalized that data against figures from the U.S. census to remove age and gender bias, but that urban dwellers are still somewhat over-represented in their figures.

One likely reason for the fall in traffic, Foursquare says, is that Trump’s hotels, casinos and golf courses are mainly located in “blue states,” like New York, Hawaii, New Jersey and Illinois, and depend on local visitors from those regions. In blue states, Trump’s properties have seen foot traffic decrease by more than the national average, for example falling 20 percent year-on-year in July 2016. In “purple” swing states, the drop has been less extreme, as the second graph below shows.

While online business “experts” claim boycotts don’t work well, boycotts have been known to push companies to action, as evidenced by Shoes.com:

“College-educated women in particular are well aware of the epic consumer power they wield, and they’re flexing that power,” Coulter told CBS.

The campaign has already seen one victory this month: Shoes.com removed Ivanka Trump’s shoes from its website, according to CBS. The #GrabYourWallet is now calling for people to stop shopping at NordstromAmazon and Macy’s, among others. It’s also calling for a boycott of New Balance after an executive said Donald Trump’s presidency would herald favorable trade policies for the shoemaker. In total, the list includes nearly 50 companies.

If you are a Facebook guru, you might want to check out this post, complete with contact information regarding ways to contact businesses that support Trump’s televisions shows:

https://www.facebook.com/notes/ryan-mack/boycott-trump-list-of-of-companies-to-refuse-to-support/10150222197459365/

It even includes contact information for NBC:

15.  NBC

Executive VP, Publicity,NBC Entertainment(Rebecca Market)

To express your concerns about Trump’s continued support by NBC, you can contact them here:

NBC 1-212-664-4444 begin_of_the_skype_highlighting            1-212-664-4444      end_of_the_skype_highlighting

NBC Entertainment:

Rebecca Marks, Executive Vice President, Publicity

818-777-3030 begin_of_the_skype_highlighting            818-777-3030      end_of_the_skype_highlighting

Rebecca.Marks@nbcuni.com

There are other contacts to make, and will provide them in subsequent diaries.

NBC Executives who might want to know how you feel too.

NBC Entertainment Rebecca Marks Executive Vice President, Publicity 818-777-3030   818-777-3030      | Rebecca.Marks@nbcuni.com

Universal Pictures Cindy Gardner Senior Vice President, Corporate Affairs 818-777-2581     818-777-2581      | Cindy.Gardner@nbcuni.com

Universal Media Studios Curt King Senior Vice President, Publicity 818-777-3655      818-777-3655      | Curt.King@nbcuni.com

Adriene Bowles Focus Features President, Worldwide Publicity and Executive VP, Marketing 818-777-7499        818-777-7499      | Adriene.Bowles@nbcuni.com

For those of you who aren’t just “upset about an election,” but really believe in supporting businesses who don’t advocate human rights abuses or sexual assault, please make your voice heard. It’s just that easy.

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